12 Steps to Become a Crypto Influencer: Everything You Ever Need to Know in 2023!
December 13, 2022
5 min read
Cryptocurrency has taken the world by storm and consequently, more and more people are now interested in learning about ways to invest in this highly lucrative money-making opportunity. Although this investment opportunity is becoming popular each passing day, potential investors still find reading pompous articles and news journals an overwhelming task.
Instead, they prefer consuming content where an approachable person shares the concepts, trends, news, and opportunities in a fun and easy-to-digest way! That’s precisely why you need to know “how to become a crypto influencer?” In this extensive guide, we will show how one can become a crypto influencer and turn into a reliable and fun source of everything crypto! Let’s cut to the chase and jump right in!
What Is a Cryptocurrency Influencer?
Well, it is crucial that you understand what a cryptocurrency influencer is before we discuss the steps to becoming one. Crypto influencers are essentially experts, content creators, celebrities, or thought leaders that deal in all things crypto.
Generally speaking, cryptocurrency influencers have built a massive social media following, and their loyal followers frequently tune in to what they have to share related to crypto trends, news, and opportunities.
In other words, crypto influencers create and share information that impacts how their followers invest in cryptocurrency. Since the buzz around cryptocurrency never ceases to exist, it wouldn't be a wrong decision to become a crypto influencer in the coming years.
Why Become a Crypto Influencer?
Being a crypto influencer is an excellent career option as we see more and more people jump onto the bandwagon. People are crazy about investing in cryptocurrency and are always looking forward to an opportunity to make quick bucks through crypto. But, don’t trust what we say. We have hard data for you to consume and know why you should become a crypto influencer or influencer in any space.
The recent IZEA Worldwide Survey claims that almost 56 percent of social media consumers considered or bought products and services when recommended by an influencer’s sponsored content. Not just that, almost 63 percent of the respondents find the content created by influencers more reliable and influential than what the brands post! Believe it or not, becoming an influencer in any space or niche is an actual career path, which when moved on professionally, can produce massive results.
How to become a crypto influencer?
Now that we know what a crypto influencer does and why you should become one, it’s time we move ahead and learn how to become a cryptocurrency influencer. Here, we have shared a 12-Step Cryptocurrency Influencer Guide that you should follow to the T. Let’s discuss the steps in detail, shall we?
1. Know cryptocurrency fundamentals
The crypto world can feel a little convoluted if you are new to the trend. However, you will have to have a firm grip on most crypto topics. Begin with the fundamentals — go through online tutorials, watch YouTube videos, read books on cryptocurrency fundamentals, watch news about finance, and develop a solid foundation for your career as a crypto influencer. Only when you have a strong understanding of the ins and outs of crypto can you develop reliable insights and opinions.
2. Learn the basics of influencer marketing
Next up, you need to know the fundamentals of becoming an influencer. We have already shared what an influencer does. Now you need to learn how influencer marketing works. We highly recommend you complete the basic and advanced influencer marketing courses and learn ways you can make money once you become a crypto influencer. This is important because as you amass a social media following in the crypto niche, brands will approach you seeking potential partnerships. Courses on influencer marketing will help you close the deals and make money!
3. Develop a creator persona
How do you want the audience to perceive your personal brand? There are different kinds of content creators and experts out there. Some are straight-up professionals, some like to have fun, and others like getting creative with how they look and present themselves. Well, it is crucial to develop a creator persona that your potential audience can find relatable. To know more, read the next step!
4. Conduct competition analysis
Continuing from where we left off, one can easily make a decision about persona by conducting extensive competition analysis. Take your time to get acquainted with the competition, i.e., crypto influencers that are already successful. Get practical and create a list of crypto influencers you think are best to follow. In the list, mention what you like about them the most, the kind of content they produce all week, and their online following. Map the qualities and imbibe the common characteristics of a crypto influencer!
5. Conduct an audience analysis
Next, you need to learn about the market as well! Every successful influencer knows what their audience wants. In other words, you should know the needs, problems, and expectations of your audience. You will have to conduct research to figure out the existing and potential challenges of people willing to invest in cryptocurrency. The information will further help you develop highly useful content!
6. Shortlist content type and platforms
You are already knee-deep into the world of cryptocurrency and all set to start creating content as an influencer. But first, you need to know what to create! Remember the competitive analysis phase? There we listed the types of content that famous and successful crypto influencers posted. Shortlist the content type that you’d like to post. Again, the idea is to create content that solves problems. More importantly, figure out the social media platforms you will post the content on.
7. Create a content schedule
Timing is everything. We highly recommend creating a content schedule that you can easily follow. The idea here is to build momentum. Therefore, we suggest you start with only 1-2 content pieces each week. However, things might get ugly when your capacity to develop content increases. That’s one reason why we recommend content management and social media content scheduling solutions like Hootsuite, Trello, and others.
8. Develop more and more content
You now have a strong foundation to build on and become an emerging crypto influencer. Once you get used to the content creation processes and when it becomes easy for you to understand the complexities of related topics, that’s precisely when you should put the pedal to the metal. Go all in and produce more and more content that you can post on all major social media platforms. This is where you will begin working on your online exposure. The more content you create, the more exposure you’ll eventually gain.
9. Keep a tab on crypto trends
Cryptocurrency is one topic that is always trending on social media and search engines. In other words, there’s always something happening! Crypto influencers are always looking for opportunities to create unique content and that’s precisely where trends help. Give attention to the trends and develop content on them ASAP!
10. Only offer legit investment advice
You just cannot ignore this step/advice. As you grow your online following, more and more people will want to know what you have to say about a certain crypto-related issue. They will look up to you when making an investment in cryptocurrency. Therefore, you should be extra careful when offering investment-related advice online. If you are recommending a brand or product you have a partnership with, make sure you disclose and clearly state the affiliation to comply with the FTC guidelines.
11. Engage with your audience
Your online following is your bread and butter. So, give massive attention to the people that are interacting with your content. Reply to their comments with something valuable. Engage with other crypto influencers and comment on their content. The best advice for online influencer marketing success is to become one with the community.
12. Stay consistent
Rome wasn’t built in a day. So, you will not become a successful crypto influencer overnight. It might take months, even years, before people start noticing your content and personality. Therefore, you shouldn’t quit when the going gets tough. Follow the steps and stay close to the fundamentals of crypto influencer marketing.
There you have it. We have shared everything you need to know to become a crypto influencer in the coming years. Indeed, the internet is filled with tons of information related to cryptocurrency. But, it lacks influential people whom potential investors can trust and learn from. This is a problem that can only be solved if you decide to become a crypto influencer!
We highly recommend you become a crypto influencer by following the tips mentioned in the guide. Stay within your rights and only share information that you can easily fact-check. After all, your audience believes in you and might take action on the solutions you have to offer. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!
CEO, Benco Services
I am the COO of Benco Services and the Founder of NFTZoomer. I have been passionate about building successful community-based projects for the past 4 years. I've been in the web3 space for the last 2 years and have a great passion for shaping the future of Web3.