White Label Influencer Marketing Software Solutions For Agencies
January 10, 2023
5 min read
In today's fiercely competitive marketing environment, influencer marketing is one of the sectors that has seen the fastest growth. Influencer marketing has proved to produce excellent results for businesses and brands with little to no effort. While that sounds like a holy grail, overseeing the operations of influencers can be tasking.
But luckily, that's where white label influencer marketing comes in. White label influencer marketing is one of the best-kept trade secrets of the digital marketing sector. You may not be aware of how widespread this whole idea is, but all around us, millions of products and services being offered to us have a white-label origin.
After all, white labelling solutions streamline your company's marketing strategies, allowing you to connect with influencers who can produce and distribute your content seamlessly. With that said, this article will focus on discussing exactly what white label influencer marketing is, how it works, and how you can use it for the benefit of your company.
What is White Label Influencer Marketing, and How Does it Work?
While many have heard this term before, very few understand it. But in simple terms, it involves one company hiring another company to create and execute an influencer marketing campaign on their behalf.
After the services have been delivered, the end product of the marketing campaign is then branded with the name and logo of the client's company. This service especially comes in handy when a company wants to improve its visibility and expand its reach without outsourcing a full-time team.
Since you have experts to execute and manage your marketing you can focus on sales and scaling your business. The other company will work to make sure you achieve your desired results hassle-free.
For example, according to Investopedia, L.L. Bean Inc. offers its consumers a branded credit card, though it is actually provided by Barclays Bank (BCS). They have integrated this other company's product into their own line up then sold it to their customers. So, as much as another company handles the work, it still gets done as part of your branding.
What Does White Label Influencer Marketing Software Do?
So, what can a marketer or business manager accomplish with white label influencer marketing software? Here are the fundamental duties of influencer marketing tools.
i. Finding Influencers
According to Forbes, more than 50 million people worldwide now consider themselves influencers. Therefore, finding the right influencers for your social media marketing campaign can be challenging, whether you are a brand or a social media marketing agency. You are literally spoilt for options.
But things get much more manageable with white label influencer marketing software. With the help of its built-in influencer search tool, you can efficiently find the top influencers in your niche to collaborate with.
The best part is that the software allows you to conduct searches by category, number of followers, and compatibility. Generally, white label software helps you conserve a lot of time, energy, and resources.
ii. Managing Influencer's
Searching for the right influencers to collaborate with is only the start. Once you've onboarded them, you need to get in touch with them to discuss your influencer marketing campaign's goals and manage their operations.
All that should be easy, but only if you're working with maybe one or two influencers. But what happens if you have a dozen or thousands of them? In such a case, you need white-label software.
A white label software will help you efficiently manage all influencers in your network, using the intuitive dashboard, funnels, and databases the software provides.
iii. Monitoring and Managing Influencer Marketing Campaigns
Besides overseeing the influencer's operations, you also need to monitor and manage the campaigns. Even though influencers will handle most of the work involved, it's still a good idea to occasionally review their post-performance.
This is the best way to determine if you're achieving your goal and staying true to your brand identity. And with a more extensive influencer network, you might have upwards of a hundred posts to review weekly.
With white label influencer marketing software, you can consolidate and group all the ads so that it's easier to review their performance and appropriately manage them.
Advantages of White Label Influencer Marketing Software
Influencer marketing white label services help businesses promote their products and services without hiring a full-time team. They provide a wide range of services, such as creating and implementing campaigns to boost your brand's growth. That said, here are the main benefits of white labelling.
1. It Helps Expand Your Services Portfolio
As a digital marketing agency, white-label software can help you present your company as a full-service agency. That helps draw in new clients and keep the existing ones interested.
Unfortunately, your company may not have the task force to handle all your customer's needs. For instance, if your main focus is Search Engine Optimization, you can still provide social media marketing services through white label influencer marketing software.
That allows another company to handle the social media campaign details, and you'll only deliver the finished product as your own. That will enable you to pitch a wide range of services to your clients without worrying about whether or not your in-house team can handle it.
2. It allows You to Focus on Other Aspects of Your Company
When you overtask your employees, your clients could often end up with delayed and poor-quality work. Also, it brings down employee morale and productivity. Utilizing white label influencer marketing software saves you from all this hassle.
It allows your agency to focus on what it does best and outsource marketing from the gurus. It enables you to assign tasks to a group of professionals freeing up your employees to concentrate on the other parts of your agency. It makes it easier to balance out all departments.
On top of that, white labelling helps establish and uphold a consistent brand identity, making it easier for existing and potential clients to recognize your brand. That way, your company benefits from technology in a less distracting way.
3. It Gives You Access to Industry Experts
Certain facets of digital marketing are ever-evolving. For instance, you must stay up-to-date with influencer marketing strategies, as things that were successful in the past might require a different approach.
And since white label influencer marketing software exposes you to the best industry experts who are aware of these changes, you have the potential to produce better results.
Additionally, you will find professional influencers who can collaborate with your brand to boost its reach. That comes in handy as it helps you to maximize your ability to boost your return on investment.
4. It Significantly Helps Reduce Costs
One of the best aspects of outsourcing influencer marketing to white label providers is that you can avoid maintaining full-time in-house specialists. Generally, working with white-label services will help you avoid overhead costs, salaries for full-time employees, and training costs for in-house employees.
That may not seem like much, but if you take a closer look at it, you will realize that you will be saving a lot. For instance, according to Salary.com, the average salary for an influencer marker is $111,473 annually. That's a lot to spend on an in-house employee who may not be 100% utilized all year round.
5. You Can Run Marketing Campaigns More Effectively
In 2022, social media accounted for 33% of all digital spending. This continues to show the importance of the mobile economy, especially for marketers. Therefore, it's crucial to have an effective social media marketing campaign to maximize your social media ads.
If your internal team produces content, you can promote it by aggressively using white label influencer marketing resources. That will help improve your rank and boost your traffic, leading to better outcomes and higher conversion rates.
Cons of Using White-Label Marketing Software
While white labelling is mainly influencing the success of your marketing campaign, your brand already needs to have an established reputation for it to work. With that in mind, here are some disadvantages of using social media management white-label software.
1. Less Control
When employing a white-label strategy, brands lose control over how their products are marketed, distributed, and sold. Therefore, if you want to take part in white labelling, you must be willing to relinquish a sizeable portion of control over your business.
2. Inconsistent Quality
White-label businesses risk losing their devoted clients if quality suffers as a result. Therefore, every white labelling plan must include strict quality control measures.
3. High Initial Investment
While brands will eventually spend less on marketing, utilizing white labelling solutions may cost more. To start with, a brand will need a higher initial investment than what's required with other marketing strategies.
4. Uncertainties of New Market
White labelling is a common tactic well-known brands use to enter new markets, but it isn't always successful. There is less brand awareness in new global markets, which is a problem as it may result in lower sales potential. Any white labelling strategy has a lot of potential pitfalls, so brands need to be ready to manage these dangers if they want to benefit from growing market share and sales.
Tips on How to Maximize Influencer Marketing White Label Solutions
Only cooperate with people you can trust. Your reputation is impacted when you brand a product with your company's name. Reputable companies look for ways to boost your reputation while providing top-notch service. This pleases your clients.
Request more details. The best digital marketing agencies can respond to any of your inquiries. They ought to thoroughly explain your options and offer packages tailored to the demands of your business.
Seek out expertise. Working with experts is beneficial. There is nothing improper about requesting samples of prior work. A solid indication is a sizable client list that is satisfied.
Don't fall for numbers. Digital marketing agencies should be zealous but sincere. Avoid businesses that make guarantees they can't keep, like getting customers to the front page in 30 days. Instead, reliable companies should have information that demonstrates what you can expect within reason.
Without a doubt, white-label marketing is a fantastic way for companies to cut unnecessary costs. Businesses can avoid the high overhead costs associated with marketing departments by outsourcing marketing tasks to professionals. White-label solutions can also give companies access to cutting-edge marketing tools and techniques, giving them a competitive edge.
Frequently Asked Questions
Q: When is the best time to use white label services?
A: If you want to build your company cost-effectively, when launching a new product or service, you're looking for fresh ideas to reignite your company's growth or if you are finding it harder to handle your social media campaigns.
Q: What's a grey label marketing solution?
A: Gray label solutions allow prospective partners to promote their company under the direct name of a white-label agency rather than using a branded name. That gives the grey label partner more control over client relations and customizations, unlike with white label solutions.
Q: Can a social media marketing agency use a white-label solution?
A: A social media marketing agency can primarily benefit from white label social media software solutions. Mainly if you serve multiple clients, the white label solution will help you provide tailored services to each client based on their specific needs
CEO, Benco Services
I am the COO of Benco Services and the Founder of NFTZoomer. I have been passionate about building successful community-based projects for the past 4 years. I've been in the web3 space for the last 2 years and have a great passion for shaping the future of Web3.